Evander Holyfield's expected comeback sponsored by online gambling site
23 Aug 2006
Evander Holyfield, four-time World Boxing Heavyweight champion, is on a mission to become the first boxer to win the world heavyweight championship five times. He thus returns to the ring in order to fulfill this dream. This time, however, he in backed by an online gambling site and poker room. The online gambling site in question is sponsoring a boxer for the very first time, thus further expanding the online gambling site's sports sponsorship brand.
Holyfield will fight against veteran boxer Jeremy Bates at the American Airline center in Dallas, Texas. Two years have elapsed since Evander Holyfield , who is now 43 years old, last competed in a heavyweight boxing competition. The online gambling site in question is counting on a lot of interest in this fight, and therefore many viewers. The online gambling site's sponsorship of Holyfield in this match will draw attention to the gambling site.
The CEO of the online gambling site had explained their sponsorship of Evander Holyfield, and of sports in general in the following way: "Our continued exploration of sports sponsorships demonstrates our respect for the sporting ideal, and we understand that poker players are by their nature equally fanatical about sports of all sorts." The gambling site will receive much publicity from the fight, with its logo appearing on all four sides of the canvas and also on the corner pads behind both of the heavyweight fighters. The fight, which is a non-title fight, will last for ten rounds. It will be screened live on Fox sports net.